Steve Bannon, Tucker Carlson and... Liz Truss? Exploring the Former PM's Attempt for Maga
Liz Truss, kicked off the premiere of her online program with a pledge to expose "malicious actors" working to undermine Britain, the US and Europe. Truss elaborated she would reveal how an "global web of progressives work to undermine popular rule and the public's choice."
"We're going to look at the political movement of Donald Trump and see how this can be achieved in Britain," Truss declared. "We will interview the leading lights of the Trumpist political sphere."
In advance of the series premiere, there was one particularly enthusiastic supporter. "This represents the dawn of a type of transformation," remarked the controversial US journalist. The right-leaning Just the News platform will publish the former prime minister's new audio shows.
Forging Alliances in the Maga Media Ecosystem
Compatriot supporters, featuring a counselor supportive of Reform, played a role in her establish the Truss's program. The setup is competent, though simple. She has gathered 10,000 subscribers in her first week and her debut garnered tens of thousands of views during that week.
This represents a small opening, but in partnering with John Solomon, the former PM is being pushed into a well-developed right-wing media network generating and disseminating pro-Trump narratives. Its obsessions include claims of media suppression by the established press and a desire to eradicate a conspiratorial 'deep state' – which she attributes her downfall to for the swift end of her disastrous time in office.
"Just the News is not well-known beyond the Maga world, but it does have gravitas there, mostly due to its founder, who gives commentary on pro-Trump shows like the program hosted by Steve Bannon and has even questioned Donald Trump," commented Alex Hinton, who has closely studied the Maga movement.
A Contentious Ally
The former PM's foray to transplant American conservative media to the UK has drawn her nearer to divisive personalities such as the journalist.
He established his media outlet after criticism after he was accused of pushing inaccurate reports about the President's actions in the Ukraine, as well as contentious articles about ex-ambassador to that country.
His claims were amplified within the pro-Trump media, with he appearing as a regular guest on the prominent Fox News show. The former president personally boosted his stories.
He wrote the Ukraine claims in a number of opinion pieces for the outlet the political newspaper, where he had already been moved to a columnist role after colleagues complained regarding his reporting. These reports were key in Trump's demand for the officials in Kyiv to look into the Bidens in 2019. Those demands resulted in impeachment charges against Trump. Senators later found not guilty the president.
Not long after he exited the Hill in October 2019, the outlet revealed it was performing a assessment of his columns concerning the Ukraine issue. It found Solomon had cited unreliable sources and noted he "did not disclose crucial information about main Ukrainian informants, including the detail that they had been indicted or were under investigation."
Entering the Ecosystem
Solomon's own TV and radio guest spots are a sign of the political media environment the former prime minister is becoming part of. Solomon mentioned his endorsement of the program on a broadcast he helps run on Real America's Voice, a rightwing cable channel that is where you find the Maga influencer Steve Bannon and on which Tucker Carlson also is seen. The ex-PM has already spoken with Bannon on one of her first podcasts.
By partnering with this media figure, the former leader has become a niche participant in a much wider network of pro-Trump platforms that routinely share and promote one another's material.
Solomon's own podcast and Real America's Voice show have often featured personalities such as influencer Mike Benz, a political voice whose disparagement of the foreign aid agency was referenced by Elon Musk as reasoning behind closing the government body.
A Global Media Play
Although the former PM's unnatural presentation and career difficulties have drawn derision within the UK, certain American analysts do not dismiss her efforts to revamp her image as a local version of the Maga media.
"One must regard folks like that seriously, even if you may not want to take them literally," stated Rob Flaherty, who worked in the Biden administration.
"It was evident how in 2024 the former president used that alternative press to get his message out. Certainly that ecosystem transmits and affects debate overseas. It appears relatively clear to me that the circumstances in the UK are akin to what enabled this parallel press sphere to prosper in America."
Alan Finlayson, said the online conservative ecosystem was already having an impact in Britain.
"The internet knows no borders," Finlayson remarked. "There's a kind atmosphere within which stuff flows – on occasion appearing in harsh versions and occasionally in softer tones – but which is connected."
Hinton said the expansion of the online right in the UK lately meant the "potential to have a increasing influence is substantial."
Cross-Atlantic Aspirations
"Both Truss and political figure Nigel Farage not long ago were featured at the the major conservative conference, where I saw they deployed pro-Trump themes ahead of the {king of Maga|